Retail Profit Centers - A Brief Overview

Now we will discuss Retail Profit Centers or RPCs and what they are and what purpose they serve.

You may attain several customers and clients through your marketing efforts. That's great because that is your main goal anyway. But let's not confuse your system or CFPS clients or members with your niche product clients or customers.

Within the CFPS structure you have groups of system members, partners or investors. The size of each group can vary depending on the structure of your chosen funding system vendor For the sake of simplicity let's say that each group within the structure will typically contain 6 members. This may be called a matrix depending on the structure your vendor uses.

Each matrix can be treated like a separate entity within your overall system. Each matrix will generate a certain amount of profit and commissions for you. That matrix is actually a Retail Profit Center.

Let's take this concept a little further. You have a niche and you have a funding system. You have system members or clients but you will also have niche customers and clients and niche partners or investors. each member of your system may or may not be a direct niche partner of yours. they may choose to fund a business of their own that has nothing at all to do with your niche.

That is fine. You only want a small number of direct partners in your niche but you may potentially have hundreds of members in your system. Each filled matrix within your system is still an RPC but you can also tailor make a specific RPC for your niche. The RPCs are like sub groups within your entire system or entire group.

For example let's use the example of that corner gas station that we used earlier. You can form an RPC for that gas station or a sub group strictly for direct partners or investors into funding, building and constructing your upcoming brand new corner gas station. If they happen to be distributed or spread across various RPCs in your system and mixed in among hundreds of random members or what have you that's fine.

They are all utilizing the CFPS fundraising system to do the same thing you did and all of the system members are doing which is raising funds and capital for different types of ventures they are involved with that need funding. The gas station is in the retail niche and also the petroleum niche as a retail gas provider in your local neighborhood.

As far as RPCs or sub groups go you can also use a separate marketing theme or focus to fill each RPC or matrix. For example you can promote a sub group or RPC for your favorite charity. You can target a certain industry or demographic for a separate RPC or matrix like cab drivers or college kids or stay at home moms. The applications have an endless potential and amount of possibilities limited only by your imagination and creativity.

This also means that instead of just promoting one single product or matrix or what have you now you can switch up and adapt a matrix or RPC and tie it to any number of different offline or online niches. This widens your audience considerably and changes your focus as well as the power of the flexibility of this system and concept. It also limits saturation and a million copycat websites flooding certain marketplaces that all look alike and compete with each other and overlap each other.

So what are the 3 major keys to setting up, maintaining and sustaining a thriving, bustling and successful RPC's? After researching and finding a verifiably profitable niche with a reasonably high demand and a paying target market then the 3 major keys are:

(1) Assemble or build your support team of partners and investors.

(2) Generate a steady flow of customer, client and shopper traffic.

(3) Provide top notch high quality customer service to your clients and customers.

The following are just a few niche product or industry suggestions but really only scratch the surface:

Real Estate, Car Flipping, Electronics, Small Business Financing, Seminars, Wholesaling, Fundraising, Non-profit foundations, Grant Writing, Loan Broker, Credit Repair and the list is endless.

When it comes to niches you can also pick up Entrepreneur magazine, Inc magazine, HBC mag or Small Biz magazine. Online you can do niche research with magazines on Amazon or Barnes and Noble. You can also research Ebay trends and Google trends and find out what industries are hot sellers. What is currently profitable? What currently has a market or an audience already spending real purchasing dollars in that industry?

All of this will help you to pick a profitable niche for setting up your RPCs.

So this is just a small taste of the power of the GE and CE concepts combined with small business financing and start ups. Come join us and keep up with what we are doing and the progress we are making. This idea or concept is too powerful to keep bottled up in small circles. But once it grows to be huge you will not have the same ground floor advantage as you do at this point depending on the date you are reading this material.